There’s no question that competitors has always been great in the greater ed market, especially in the US. Few if any areas in latest years have noticed price and price improves as large as those in higher ed. In fact, tuition and fees at US public and private colleges rose by an average of 439% in a span of 15 years. Three decades of yearly price improves of 6-7% have put university education and learning beyond the means of most families without making use of huge college student education and learning loans. To make things more complicated, the US higher ed industry for keystone software now encounters lots of competition from growing and popular universities and universities and universities in more recent geographies such as Australia and European countries, which offer quality education and learning at significantly lower costs. Add to these new rules on grants and limitations on international marketing.
Focus on Student Retention
This year will see organizations attempting hard to maintain their college student base by helping the overall chance to learn through customized studying surroundings, and implementing digital resources and new technological innovation such as reasoning processing. The main concentrate will be on presenting unique online studying encounters as well as mobile technological innovation for a larger share of college tuition dollars through difference and better provided value. Dynamic and agile technology will replace legacy learning systems and tablet PCs will surge as a means of e-learning media. Learning analytics will emerge as an important science to understand the learning environment and better cater to student requirements.
Emergence of the Digital Learning Environment
Fuelled by the need for innovation, 2012 will also be an important year for the introduction of digital textbooks in colleges and universities. Several manufacturers and retailers, such as Amazon, are getting into the e-textbook game and have begun offering e-books that can be downloaded onto PCs, Kindles, tablets and several Android-based devices. Moreover, digital textbooks are also available for on-demand rental and allow students to save their notes and highlights even after the rental expires. The new digital textbooks will be more evolved than the traditional e-books and will also include videos, simulations, visualizations and maybe even online testing environments.
Open Educational Resources
Though not totally a new concept, open resources will gain more impetus in 2012 in the higher ed arena. In the US, the California State Senate is considering a bill that would encourage colleges and universities to use open education resources in the form of free online textbooks instead of printed text books. An online library – the California Digital Open Source Library – will be created and will house most commonly used books used for specific courses. Students and teachers will have access to free digital versions of the books, lowering cost of books for both the students and institutions. The State of Washington and MIT are also planning online texts for the most popular courses.
Teaching Goes Online
In 2012, more than ever, online teaching will gain impetus. This will be driven by the fact that in large universities, courses are divided into multiple sections, making it easier to deliver a combination of classroom sessions, recorded sessions and live online videos. Experts believe that this will make education more flexible, while support from designers and online experts will lessen the burden on professors.